Overture testing RSS Ads
John Battelle’s Searchblog: News: Overture Testing Ads Rolled Into RSS
This came across my desk tonight from a trusted source, and I checked it out, and it seems to be real: Overture is testing RSS ads in limited release, on small(er) feeds like this one from the MobileTracker blog.
Overture seems to be testing RSS ads with Feedburner. Their new competitor Kanoodle has already done (and will do) collaboration with Moreover, Feedster and TypePad.